 Remember that blissful excuse to roll down a grassy hill or draw to your hearts content, for no objective reason other than enjoyment? How powerful those moments were in our development as artists and creative thinkers. How quickly it seems they were replaced by the “responsibilities” of our professional lives. How can we bring back play time? More importantly, how can we bring the spirit of playtime into our work? As Jessica Walsh, of the World famous design firm Sagmeister & Walsh, elegantly quoted "The heart of creative work is purposeful play. Play is really a flow state, where we’re reaching this optimal balance of opportunity and challenge given our skill sets. It is the ideal human state, completely absorbed in the activity at hand." Check out Jessica's full interview, plus an intimate look into her irreverent and insightful business partner Stefan Sagmeister at The Creative Business blog PSFK.com (A rich source of artfully entrepreneurial treats). In closing, be free to play. To bring bad ideas to the table. To laugh at yourself. To get lost in the engrossing experience of the task at hand, as only you can. Play time is now. Great people unite, Kurt P.S. If you are in New York City next Thursday April 4th, and are interested in seeing some purposeful play in action, visit www.artbattlesu.com to RSVP for an evening of unfiltered creative energy. 
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